Variable Pricing vs Dynamic Pricing: What’s the Difference?
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PRICING AS A SERVICE
Pricing optimization for resorts & attractions
What is dynamic pricing?
Everything parks, attractions, and resorts need to know
Create financial predictability
Intelligent pricing strategies increase revenue stability and reduce operational inefficiencies.
Secure bookings in advance
Savvy ticket shoppers will commit in advance for more affordable tickets, which allows your business to earn revenue before guests arrive.
Maximize daily revenue
Guests are willing to pay more for highly sought-after tickets like weekend days and holidays.
Match consumer commitment to price
With limited inventory available at each price point, prices adjust automatically in response to customer demand over time.
Improve your most important KPIs
Our dynamic pricing model optimizes your key business metrics
Grow yield on your best days
Sell the right ticket, to the right customer, at the right moment, for the right price.
Create longer booking windows
Customers will make purchases online further in advance of their visit if they can save money.
Maximize marketing ROI
An intelligent pricing strategy increases the ROI of your marketing campaigns by increasing conversion rates from online sales platforms.
Access the data you need
Make smarter decisions with advanced reporting.
Competitor benchmarking
With millions of ticket and season pass searches at different price points and dates, Catalate can compare data on a global scale.
Pricing performance insights
Leverage insights from custom and weekly reports to make intelligent pricing decisions.
Customer demographics
Understand where your guests are traveling from to ensure they keep coming back to your resort or attraction.
Weekly sales & arrivals
Check your weekly performance to make adjustments and review arrival reports in advance to ensure you are prepared in advance to maximize guest experiences.
Features
Automated Price Movements
Don’t waste time on manual adjustments. Prices adjust automatically in real-time in response to consumer demand.
Available via API
Deploy dynamic pricing within Cloud Store or the attraction ticketing software of your choice.
Dedicated Analytics Team
Our team of experts will ensure your pricing strategy generates the most revenue possible.
Largest Dataset
The most controlled dataset of dynamically priced tickets to increase online sales revenue.
Ongoing Optimization
Continuous assessment and evaluation of pricing strategies to ensure you’re always offering the right price at the right time.
Robust Reporting Suite
With standard and custom reporting, end-of-season reports, live dashboards, and more, Catalate makes it easy to make a change.
See dynamic pricing in action
Sherwood Parc grows online sales 6X
50-60% of visitors are buying online many days
Wet ‘n Wild Waterworld surpassed pre-pandemic online revenue
With the goal to maximize revenue on peak periods
Alpe Vaudoises selects Catalate’s Pricing as a Service
Crafting a strategy to drive online revenue, promote yield growth, and maximize conversion
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