Nous nous souvenons tous de la panique de mars 2020. Les entreprises ont fermé leurs portes, les maisons se sont verrouillées et l’avenir de l’industrie de la villégiature et des attractions était terriblement inconnu.
À l’approche de l’été 2020, Wet n’ Wild Waterworld a dû relever le défi de faire fonctionner son parc d’Anthony, au Texas, à 25 % de sa capacité, ce qui n’est pas une mince affaire pour une entreprise dont la principale source de revenus est limitée à cinq mois par an.
After a challenging summer battling capacity restraints and state mandates, Wet n’ Wild Waterworld partnered with Spotlio for the 2021 summer with 5 main goals in mind.
Objectifs pour la saison :
- Égaler ou dépasser les recettes en ligne de 2019.
- Mettre en place un logiciel fiable permettant de vendre des billets en ligne et d’avoir un processus d’achat de billets plus efficace pour les clients.
- Understand how to price online tickets effectively using a demand-based dynamic pricing strategy.
- Avoir la possibilité d’ajuster leurs prix en ligne en fonction de la demande afin de maximiser les revenus en ligne.
- Avoir la possibilité de suivre la disponibilité en ligne en fonction de la prévente et d’adapter les opérations et le personnel en conséquence.
“One of the main reasons we partnered with Spotlio was because of the benefits of using a dynamic pricing strategy. We wanted the ability to maximize revenue on peak periods as well as fill slower days. Seeing booking trends and being able to adjust our online pricing strategy on the fly is a huge plus for us,” said Chandra Edwards, President of Wet ‘n Wild Waterworld.
Throughout the summer Wet ‘n Wild worked with Spotlio’s analytics team and account manager to adjust their pricing strategy as needed based on pre-purchase booking trends. With this new pricing strategy paired with operational demand, the waterpark achieved its goal of surpassing its 2019 online sales, up an astounding 411%!
Also having the ability to access reporting on booking trends and date-specific demand, a feature they did not have with their previous e-commerce software partner, was a game-changer for the waterpark team. “Being able to log into the dashboard, see booking trends and anticipate demand was extremely helpful to not only to our ticket pricing strategy but also helped us plan staffing and other operational needs,” said Edwards.
Spotlio is a trailblazing force in destination digital technology, offering tailor-made solutions — from apps to e-commerce, and almost everything in between — that redefine the way travelers interact with resorts, parks, and attractions. With a decade-long legacy of excellence, Spotlio empowers clients with innovative white label digital solutions and pricing services, fostering connections and enhancing experiences on a global scale. Request a demo to learn more.