Wir alle erinnern uns an die Panik im März 2020. Unternehmen schlossen, Häuser wurden verriegelt, und die Zukunft der Resort- und Attraktionsbranche war erschreckend ungewiss.
Als der Frühling in den Sommer 2020 überging, stand Wet n’ Wild Waterworld vor der Herausforderung, seinen Park in Anthony, Texas, mit einer Auslastung von 25 % zu betreiben – keine leichte Aufgabe für ein Unternehmen, dessen Haupteinnahmezeit auf fünf Monate im Jahr beschränkt ist.
After a challenging summer battling capacity restraints and state mandates, Wet n’ Wild Waterworld partnered with Spotlio for the 2021 summer with 5 main goals in mind.
Ziele für diese Saison:
- Erreichen oder Übertreffen der Online-Einnahmen von 2019.
- Implementierung einer zuverlässigen Software für den Online-Ticketverkauf und einen effizienteren Kaufprozess für Gäste.
- Understand how to price online tickets effectively using a demand-based dynamic pricing strategy.
- Sie haben die Möglichkeit, ihre Online-Preise an die Nachfrage anzupassen, um die Online-Einnahmen zu maximieren.
- Sie haben die Möglichkeit, die Verfügbarkeit online auf der Grundlage des Vorverkaufs zu verfolgen und den Betrieb und das Personal entsprechend anzupassen.
“One of the main reasons we partnered with Spotlio was because of the benefits of using a dynamic pricing strategy. We wanted the ability to maximize revenue on peak periods as well as fill slower days. Seeing booking trends and being able to adjust our online pricing strategy on the fly is a huge plus for us,” said Chandra Edwards, President of Wet ‘n Wild Waterworld.
Throughout the summer Wet ‘n Wild worked with Spotlio’s analytics team and account manager to adjust their pricing strategy as needed based on pre-purchase booking trends. With this new pricing strategy paired with operational demand, the waterpark achieved its goal of surpassing its 2019 online sales, up an astounding 411%!
Also having the ability to access reporting on booking trends and date-specific demand, a feature they did not have with their previous e-commerce software partner, was a game-changer for the waterpark team. “Being able to log into the dashboard, see booking trends and anticipate demand was extremely helpful to not only to our ticket pricing strategy but also helped us plan staffing and other operational needs,” said Edwards.
Spotlio is a trailblazing force in destination digital technology, offering tailor-made solutions — from apps to e-commerce, and almost everything in between — that redefine the way travelers interact with resorts, parks, and attractions. With a decade-long legacy of excellence, Spotlio empowers clients with innovative white label digital solutions and pricing services, fostering connections and enhancing experiences on a global scale. Request a demo to learn more.