Would you serve champagne in plastic cups?

You should question the same concept when you’re populating an app with content. Read below to find out the importance of native app content vs only web based content.

SPOTLIO destination apps offer several effective tools to enhance the experience of your guests. But, just like Champagne needs to be served out of elegant champagne flutes to be fully appreciated, so too, your app needs to be populated with native content to give the best customer experience.


Native content, unlike a web link, is designed specifically for mobile apps and ensures a truly first class user experience. Thanks to an easy to read mobile first design and quicker loading times customers will keep coming back for more.


In fact, the average loading time for a business profile in a SPOTLIO app is between 0.5 and 1 sec. (0 seconds if the content was previously loaded during the same session). In contrast, a web page can take up to 3 sec. to load with normal wifi coverage with times increasing considerably with the slower connection speeds often found up on the mountains. And, as we all know, demanding mobile users will be long gone by then.


Also, when you use native content to generate businesses, points of interest and communications they can be:

  • geolocated, allowing customers to use their mobile devices to find their way to these locations
  • ordered by proximity to the user, to always show the most relevant options
  • linked to push notifications, an option especially important in times of pandemic where protocol can change rapidly and customers need to be kept up to date
  • promoted through clickable banners in the app


What’s more, all native content can be linked to an external website to provide additional information and traffic to your webpage, 


Don’t guess, measure.


Last but not least, by switching from web links to using more native content, your customers will spend more time in the app which allows you to track their behavior and gather important data via the Management Console´s analytics section giving you a better understanding of your guests and the performance of your app. You can use this valuable data to analyse and adjust your online or mobile marketing strategy.


But isn’t native content more time consuming to generate and update?


No, most native content is easy to generate and can be kept up to date with the same feeds used by your website.


I don’t want to lock my customers inside of the app.


Don’t worry, all the native content can be linked to an external link to provide additional information and bring traffic to your webpage, it’s a win-win.


It’s time to give your customers the full experience. So, put away the plastic cups and pull out the champagne flutes!


To find out how to easily create native content, or to let us do it for you,  just drop us an email, arrange a 1-1 chat by using the link below. If you prefer, just ask your customer success manager about native content. We can get you set up in time for THIS season!


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Ram Mikulas

Ram has been working in the ski industry for the last 15 years and currently supports SPOTLIO Customer Success efforts in North America from Colorado, USA. He is also a Board Director of the US Ski Mountaineering Association and has in-depth knowledge of customer and resort needs. As a Sales Manager at SPOTLIO, he is fully focused on supporting our customers to provide the best possible customer experience and service.