West Virginia State Parks, West Virginia (USA)

Publicly run West Virginia State Park’s new direct booking pages yield a 100% revenue increase in 24 months

"We were looking to improve our online direct booking and SPOTLIO was recommended to us by Inntopia. As a publicly run organisation, we have special requirements which are defined by our different public stakeholders and SPOTLIO was able to deliver on those requirements and more. Also, the high level of customization that SPOTLIO offers meant that we were able to keep our brand identity strong all the way through the booking process which was one of our main objectives"

Jaden Hardesty

Marketing Manager, West Virginia State Parks
Working with a state-run organisation
West Virginia (WV) State Parks is a publicly run organization that manages 35 state parks including a range of accommodation, from camping to cabins. They also offer picnic shelters, events and countless outdoor and indoor activities spread across a vast geographical area.

A demanding set of objectives
In March 2019, following a recommendation by Inntopia, WV State parks contacted SPOTLIO and requested our help on a project aimed at improving its online direct booking experience. One of its main goals was to separate their lodgings itinerary based on accomodation type, whether the newly integrated camping, existing cabins or picnic shelters. In addition, it also wanted to keep its brand identity strong throughout the booking process and, due to the large geographical size of the parks that it coveres, to geotag points of interest, accomodation, and businesses to help customers navigate the various offerings.

What was delivered
- A highly customized user interface that strengthens the West Virginia State Parks brand.
- A first class user experience with simple navigation, quick search results and quality content.
- The required separation of the lodgings itinerary.
- Geotagging of points of interest, accommodation and businesses.
- Compliance with the rigorous standards of a public organisation, i.e. ADA, demanding service agreement.

In just a few months, thanks to its flexibility, the SPOTLIO platform was able to meet all the project objectives of a highly demanding, state-run customer. West Virginia State Parks came to SPOTLIO to solve its digitization challenges and together they succeeded in launching a state-of-the-art online booking experience that has transformed the customer experience and helped grow online sales.
$4 million

Revenue processed in first 9 months

1.6 million

Yearly unique visits after 24 months, 130% growth


Revenue increase in the first 24 months despite the COVID pandemic

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