online direct booking reservation system solution engine resort destination
online direct booking reservation system solution engine resort destination

STEAMBOAT RESORT, Colorado (USA)

Steamboat chooses SPOTLIO to solve their online direct booking challenges

"Steamboat offers its customers great choice but due to the size of our inventory, search results on our website were slow and customers were reluctant to build packages or book flights due to a poor booking experience. But, thanks to SPOTLIO’s Direct Booking Platform, we are now offering a booking experience that reflects the quality of our resort and we are reaping the benefits. The average cart value has grown and the bounce rate has dropped. Customers are buying more and that’s always a good thing."

Paula Sears

Director of Central Reservations, Steamboat
Located in the Yampa Valley, Steamboat is one of the most charming and thrilling ski destinations in the US. The town is full of historic buildings and the ski area has 165 named trails spread over 2,965 acres offering something for skiers of all ages and ability.

When Steamboat first approached SPOTLIO their main objective was to improve the customer booking experience on their website and grow their direct sales revenue. As well as offering lodgings, rentals, activities and lift tickets they also offered customers the option of booking flights direct from their website and building dynamic packages. But, due to poor filtering options and slow search results, few customers were taking up this option. Steamboat were also looking to incorporate their unique character and flavour into their booking pages.

By choosing to go with the SPOTLIO’s Direct Booking Platform they were able to solve all of these problems within a few weeks. Our market-leading booking layer offers high levels of customization so they were able to put the unique “Steamboat” stamp straight into their booking pages transforming their look and feel.

Also, with a comprehensive set of tabs and filters customers are able to search and find their desired products quickly and with minimal effort. For flight ticket sales, we added new filters which allowed customers to search by the number of stops, arrival and departure dates, airline and more. Now, their customers feel like they’re booking their flights direct from an airline website rather than a Mountain Destination. We also improved the dynamic packaging experience by creating intuitive tabs and improving the checkout.

Steamboat has an enormous inventory which was leading to slow search results for their customers. But, thanks to our caching technology, we were able to dramatically increase the speed at which search results are delivered, in some cases they are now 10x faster.

Customers also wanted a separate Direct Booking page for their own Steamboat Grand Hotel. A page where their corporate and group customers could be directed to book their lodgings but which would only feature rooms available at the Steamboat Grand Hotel. The flexibility of our booking system allows us to do this with ease.

All of these changes mean that Steamboat now has an online direct sales channel that is frictionless, intuitive and worthy of the Steamboat brand. These profit-making changes have led to a higher average cart value, a lower bounce rate and increased revenue. We love it when our customers win.

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