SkiBig3 is the marketing and booking organization for the three world famous ski resorts within the Banff National Park: Banff Norquay, Sunshine Village and Lake Louise Ski Resort. As a professional booking and reservation department it allows access through different sales channels to everything this destination has to offer during winter. They were also looking to increase their mobile presence and impress their guests with an experience-enhancing destination app.
In July 2015, SkiBig3 successfully launched the SPOTLIO’s customized direct booking layer on top of the existing central reservation system (CRS) from Inntopia. Then, in November 2015, Ski Banff-Lake Louise-Sunshine activated the new yield view booking module for lift tickets. Since then their online lift ticket sales have exponentially increased.
The lift ticket module does not require extensive configuration by the CRS operator. It comes with intuitive yield management for the operator and presents the dynamic lift ticket prices in an easy to understand calendar that helps customers identify the best offers in the blink of an eye, and on any device.
In September 2019 they also launched a SPOTLIO built Destination App which is proving a hit with guests and locals alike. It keeps the users engaged by giving information on snow conditions, trails, weather, dining and more. It makes it easy to view webcams and to track and share their runs helping to build communities and enrich the in-resort experience.