Copper Mountain is one of the top ski destinations in the United States. Their website receives more than 20,000 visits a day. So, it was important to make booking lodgings and other products as easy as possible. In 2015 Copper made the decision to use SPOTLIO’s Direct Booking Platform to implement a customized, responsive booking layer on top of its Inntopia Central Reservation System and the results were amazing. After just a few weeks, their online revenue had reached new heights. With easy to handle dynamic packaging, mobile device optimized booking, and lightening-fast search results through SPOTLIO’s caching technology online customers were putting more products in their cart and were less likely to bounce during the online booking process.
Based on the success of SPOTLIO’s Direct Booking Platform, Copper’s management team decided to invest in a state-of-the-art Mobile Destination App. The Copper App, with integrated mobile direct booking, enriches the user experience by allowing greater levels of interaction with the businesses and suppliers present on the App. It allows them to:
Receive segmented push notifications based on geolocation, gender, age, and interests. And it keeps users informed about news, events, activities and special offers. Packed with functionality users can now buy lift tickets, view trail maps, research, plan and book their stay anywhere, anytime and on any device.