- Boost On-Site Revenue by Leveraging Purchase Amnesia
- A pricing and on-site revenue article about post-purchase behavior and in-venue spend opportunity.
- Your Customers Expect a Seamless Online Purchasing Experience
- This one probably won’t surprise you, but customers today expect to be able to easily buy online, whether it’s on a desktop or mobile device. It’s forecasted that online retail sales will surpass $7.4 trillion in 2024, with e-commerce accounting for over 20% of total retail sales by 2025. E-commerce giants like Amazon have set a high standard for e-commerce, from streamlined checkout to easy browsing options, forcing other online retailers, including resort and attraction operators, to up their game to provide the experiences that consumers expect. What’s more, the most recent Arival Report noted that planning travel in advance has surged and will continue to do so. Booking 3 to 7 days before a visit has more than doubled from 14% to 32% of all travelers, while 1-4 weeks in advance has increased to 28% of all travelers. “More than three in four travelers now plan their attraction visits before they arrive in the destination.” The key takeaway here? “The digital experience for future guests has never mattered more, and attractions need to be visible in multiple online channels.” From lift tickets to park admission, your customers expect to have a seamless purchase experience from the comfort of their own homes before their day of arrival.
- Take the Stress Out of Setup With Spotlio’s Cloud Store and Dynamic Pricing
- Using Spotlio’s Cloud Store and Dynamic Pricing, our resort & attractions customers start improving guest experience online — and earning more revenue — in just a few weeks. By gathering data about your business and understanding your goals for the season, our dedicated Analytics team can formulate a pricing strategy tailored to your unique business and products. Our Customer Services team will be with you every step of the way to ensure your team is trained on backend tools and your store placement is optimized to generate traffic. We’ll handle the heavy lifting, from store creation, price loading, barcode testing, and more so that all your team will need to do is add a Call-to-Action (CTA) to your website that links to the URL we provide. Simple as that! And of course, you enjoy ongoing training and support from our world-class team as revenue and attendance increase.