Dynamic Pricing

Boost On-Site Revenue by Leveraging Purchase Amnesia

A pricing and on-site revenue article about post-purchase behavior and in-venue spend opportunity.

Article summary

Key ideas from the article

Purchase Amnesia - the amusement park spending phenomenon coined by Spotlio. Get your guests to spend more money in your park.

Guest Spending and Experience Prediction

When consumers buy tickets online in advance, we can confidently predict that they’ll fully enjoy their experience in-park — and they’re even more excited to think about their next return visit.

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Grow Advanced Ticket Purchase Sales

By offering the right price at the right time using a Dynamic Pricing model, you can capture revenue days and months ahead of time. Insulate your business against weather, hangovers, and other factors that affect ‘day of’ decision-making by getting customers to buy online in advance of their arrival date. Allowing you to better predict staffing and operational costs.

Respond to Customer Demand in Real-Time

Using an automated Dynamic Pricing model adapts automatically to changes in consumer demand, so you’re never leaving money on the table or spending time on manual pricing adjustments.

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More from the blog archive

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Purchase Amnesia Benefits:: Offers guests the thrill of getting a deal Increased overall spending before and during their visit. Enhanced your Value Proposition. Improved cash flow through advanced bookings. Increased adoption of upsells and premium experiences. This amnesia approach frames the concept more positively, emphasizing the benefits for both the business and the guests. It avoids potentially negative connotations associated with “forgetting” and instead focuses on the enhanced experience and value perception that your guests will ultimately have. Buying tickets in advance causes a simple shift in your guests’ positive perception of their overall experience at your resort, park, or attraction. Think about it; if you’ve just swiped a credit card for a few hundred dollars in entry fees or lift tickets then you’re less likely to pay for the additional services or experiences available within the park or resort. You’re less likely to splurge on ski lessons, you’ll eat snacks you brought from home instead of dining in-park, or you’re hesitant to enjoy another beverage at the end of the day. And you certainly won’t be buying any souvenirs for your rambunctious kids. But, if your ticket cost was already paid on your last credit card bill, you’re more likely to enjoy your time and not stress about the incidental expenses of making lasting memories. In this concept of Purchase Amnesia, pre-paid entry tickets are considered separate expenses from in-park or resort spending since they were made at two different times and locations, sometimes even months apart from one another.
Overview: When guests buy tickets in advance (weeks or sometimes months before their visit) when they arrive at your attraction, it’s a clean slate; they often don’t include the admission amount in their available spending money, increasing their ability to splurge on experiences and purchases to make the most of their visit. We call this Purchase Amnesia , and you can capitalize on the psychological phenomenon of guests overlooking pre-paid expenses for your visit once they arrive at your attraction. By encouraging advance purchases to your park or resort, you offer the guest a series of unique benefits that set the stage for increased on-site spending.
From Admission to Profit: Navigating the World of Revenue Management: A commercial framing of revenue management, inventory control, and pricing strategy for attractions.

Next step

Connect the insight to a commercial plan

Use the article as a starting point, then see how Spotlio helps operators apply that thinking across pricing, commerce, websites, and mobile.

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