Modern SaaS in action: The Aspen Snowmass Rebrand

Software as a service (SaaS) has been around since the 1960’s, but it wasn’t until 1999 with the launch of Salesforce’s successful customer relationship management (CRM) platform that SaaS hit the headlines. Now, with the digital revolution in full swing the quantity of SaaS providers...

Top 10 Tips for turning OTA-generated Website Traffic into Direct Booking Customers

In the vast sea of resort and destination online booking, OTAs reign supreme. So what's your strategy to increase direct bookings, and how do you set yourself apart? Perfect booking machines OTAs, such as booking.com and Expedia, play an important role in the sales mix of destinations...